The Tennessee Volunteers made headlines this week by introducing a “Talent Fee” for the 2025 season, which will increase ticket prices by up to 10%. This decision comes from Athletic Director Danny White as a proactive measure in light of anticipated revenue-sharing changes in college football following the House v NCAA settlement.
ESPN’s College Football Analyst Paul Finebaum expressed strong disapproval, labeling the move as “utterly disgraceful.” He emphasized that this fee comes on top of existing ticket price hikes, placing an unfair burden on loyal fans who support the team, regardless of their financial situation. Finebaum lamented that while raising funds is necessary, forcing fans to shoulder this extra cost for the benefit of young athletes is disheartening and may become a troubling trend in college sports.