Coco Gauff has been gracing cereal aisles as the latest face of Wheaties, featuring on their iconic orange box. After a lengthy absence from cereal, she finally tried the “Breakfast of Champions” for the first time on Tuesday.
After enduring a 30-hour journey from Wuhan, where she lost to world No. 1 Aryna Sabalenka in the WTA 1000 semifinals, Gauff settled back home and opened her first box of Wheaties adorned with her image.
Her verdict? She enjoyed it.
In a video shared online, Gauff celebrated her first bowl of cereal in two months, expressing her appreciation for vanilla almond milk, which she praised for enhancing the flavor of her Wheaties.
The limited-edition box featuring Gauff is still available for purchase, sharing shelf space with another signature box honoring Billie Jean King, which was revealed earlier this year.
On the tennis front, Gauff has secured her place in the WTA Finals alongside notable players like Elena Rybakina, Jasmine Paolini, and Jessica Pegula. This achievement also included a ranking change, as she moved up to world No. 3.
Gauff’s recognition as a Wheaties athlete aligns with her growing prominence in the sport, and her success on the court has only heightened the excitement surrounding her new partnership with the cereal brand.
The positive reception of her Wheaties debut may further elevate her brand presence and influence as she continues to excel in tennis.
As she moves forward in her career, Gauff’s partnership with Wheaties marks a significant milestone, combining her athletic achievements with a beloved breakfast staple.
With the WTA Finals on the horizon, Gauff is not only a contender on the court but also a celebrated figure in the world of sports marketing.
Her experience of finally tasting her own cereal after months of anticipation adds a personal touch to her journey as a rising star.
As fans rally behind her both on and off the court, Gauff’s Wheaties moment is just one chapter in what promises to be a remarkable career.